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A comprehensive 7-module short course to transform how you communicate value, align your team, and cut through the noise.
Most business communication is drowning in jargon, features, and abstract benefits. Be the Story teaches you the neuroscience-backed framework to build narratives that people actually care about.
Everything you need to master the Storification framework.
Module 1
Understand exactly why the brain craves story and how to hack attention using cognitive friction.
Module 2
Identify the emotional and cultural anchors that make your brand relevant.
Module 3
Master the specific story structures used by the world's top brands and leaders.
Module 4
Map out where your brand comes from and the specific lens through which you view the market.
Module 5
Design entry points that turn passive audiences into active participants in your narrative.
Module 6
Scale your story by aligning with the right partners and channels to multiply your reach.
Module 7
Measure, refine, and optimize your story based on real-world feedback and performance.
Knowledge is useless without action. The course includes our comprehensive toolkit to ensure you actually apply what you learn.
Interactive PDF to document your narrative strategy as you learn.
Ready-to-use Keynote and PowerPoint templates for all 5 frameworks.
Email templates and meeting agendas to roll out your new story internally.
"Working with Jim was incredible. He helped me shape the original thinking into something that would have the strongest possible emotional connection with our audience, and he made that seamless for us, so an amazing partner for HP."
Dan Henry
Head of Marketing South Pacific, HP
"I want to thank you for the opportunity to work with such an amazing creative team. My colleagues at 42 North Dental and I are grateful for their talent to craft a professional message of success while capturing the close-knit relationships we have at our headquarters and with our clinical professionals in the field."
Randy Schumacher
Director of Learning & Development, 42 North Dental
Get instant lifetime access to all modules and the Implementation Toolkit.
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