Storification journal · category

Business storytelling

Practical storytelling for founders and the businesses they are building.

Documentary filmmaker Jim Lounsbury on location

22 October 2026 · 8 min read

Storytelling for business: a founder's guide to telling stories that sell

Storytelling for business, explained by a documentary filmmaker: what it is, why it works, and a five-step method founders can use this week.

Business storytellingFounders

The Storification framework: Origin, Worldview, Invitation, Participation, Amplification

Business storytelling

22 October 2026 · 9 min read

The Storification framework: five steps to a story people pass on

A five-step storytelling framework for business, from documentary filmmaker Jim Lounsbury: Origin, Worldview, Invitation, Participation, Amplification.

FrameworkBusiness storytelling